A trip to the bank

Dr Mark HassedI went into my bank recently looking to simplify. I had a plan for reducing the number of accounts I had and getting better interest rates. All I needed was someone who could clearly show me my options and execute the transaction.Thirty minutes later I walked out of the bank frustrated and confused with zero achieved.The bank officer might have thought that they were being helpful but they weren't. They didn't listen and understand what I wanted and they didn't clearly explain my options in a way that I could make a decision.Instead, I got a whole lot of "ifs", "buts", "maybes", "You might want to look at this", "You could consider that" and so on. After thirty minutes my head was swimming and I left the branch to "think it over". The bank officer seemed more interested in explaining her bank's policies than helping me get what I wanted.Is this relevant to dentistry? Emphatically yes!I hate to say it but most dental case presentations that I've seen have a striking resemblance to how the bank officer treated me. Many dentists waffle, obfuscate, bamboozle and try to teach their patients dentistry 101. If you are doing less than 20 crowns a month I would be prepared to bet that you are confusing people in case presentation.I've got a simple system that you can learn in only a couple of hours that will revolutionise your case presentations.

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Communication killers to avoid -- Minimising

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Patients don't care about your problems