Many practices are sporadic in their marketing efforts. They notice that the appointment book is a bit sparse and then they decide — “OK, let's try a newspaper ad.”
Because of the lead time in marketing this produces an up and down effect in the practice gross. Feast or famine.
With the New Year just around the corner why not take the time to plan out what you will do of the entire 12 months?
Work out a budget then make your marketing consistent. Every month have a plan and stick with it even when you get busy. Also, make sure to spend your marketing dollars where you get the best return based on your past history.
Make it a New Year's resolution!