The time it doesn’t take

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Dr Mark HassedDentists often think completely differently to how patients think.

The other evening I was talking to a lady over dinner who’d recently had a crown done by her dentist. I posed a simple question to her:

“Let’s imagine that there were 2 different techniques for doing crowns. Both produced crowns of identical quality but one technique took 30 minutes and one techniques took 90 minutes. Which one would you prefer?”

The lady replied: “Are you being silly? Of course I’d prefer the 30 minute technique. In fact, I’d pay an extra $200 to have the 30 minute technique.”

This makes a mockery of what many dentists do and that is charge by time. Patients want their dental work done as fast as possible (consistent with good quality). Yet, many dentists charge more the longer they take and less the quicker they are.

If you do continuing education and become more efficient at what you do, don’t cut your fees. If anything you should put your fees up.

Don’t be embarrassed by the fact that you work efficiently. Celebrate it. Your patients do.

2 thoughts on “The time it doesn’t take

    davidmoffet said:
    September 3, 2013 at 6:43 pm

    Dentists need to respect their own skills, and charge an appropriate fee…it makes no sense to lower your fees because you are efficient and skilled…no sense at all…

    Efficient Dentistry | The Everything Dental Rep said:
    February 12, 2014 at 1:12 pm

    […] Third, a VERY SHORT article from “The Relaxed Dentist Dr. Mark Hassed”- author of how to master the art of case acceptance – this is VERY MUCH ALIGNED with TIMEfactors thinking. Reduce chair time – and profit from the benefits. Your patients will PAY MORE to be in the chair less time…AND you get the benefit of increased profits. Just take two minutes…I think he is right, do you? […]

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