Dr Mark HassedI recently attended an event in Melbourne called the Mind Body Spirit Exhibition.

It's an exhibition full of things ranging from conventional health practitioners (there was a dentist there) to alternative health practitioners (e.g. pranic healing, reiki and homeopathy) to religions (e.g scientology) and the downright unusual (fortune tellers).

The common factor was that everyone had a story to tell — why their product/service is great and you should use it. The problem was that, without exception, people took too long to explain what they were on about.

Instead of giving me a concise statement of what they do and the benefits I often found myself listening for 4 or 5 minutes or more of “waffle”. All the people loved to give me technical details behind their product that, quite frankly, I could care less about.

That made me think of dentistry and how we explain stuff to patients.

When you tell someone about a root filling do you give them heaps of technical information? Or, do you make it simple for them to understand?

How long do you need to explain to someone what a crown is? For me is 4 seconds and I use just 15 words.

By all means give technical information if a patient asks for it but don't just presume that they are fascinated by your service. Keep your explanations as concise as possible.


Upcoming Seminars

The Art of Case Acceptance

Learn how to explain proposed treatment to patients in a way that is quick, easy, successful and low stress.

Perth 2 December

The Art of Efficient Dentistry

Learn how to get more done in less time with less stress and consistent high quality. Create the high-performance team.

Dates to be advised.


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