Good communicators don’t take all day — in fact it’s the opposite. When explaining treatment, bad communicators waffle around for 15, 30 or even 45 minutes. They take ages to get to the point. Good communicators, by contrast, deliver a short, crisp, clear treatment explanation. In two minutes or less the patient has all the information they need to make a decision.
2. Easy to understand
Bad communicators use jargon. They explain lots of technical details that the patient doesn’t need to know. They draw diagrams, point out things on x-rays and generally bamboozle. On the other hand, good communicators speak in plain English and just give the patient the information that they need to know.
Part 2 next week!