Dr Mark HassedI was speaking with a dentist recently who was discounting heavily. Even though the fee level in their practice was very fair they often reduced it.

Sometimes by 20%. Sometimes even more — in one case 70%!

I asked why and the reason given was “It was an easy filling/extraction so I thought that I would give a discount.”

This sounds plausible until I asked one simple question:

“So, if you charge less when a filling/extraction is easy, do you charge more when it is difficult?”

That cast a new perspective on things. The answer was that they never increased the fee.

Bottom line is this: If your fees are fair then charge them — don't discount.

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