Recently I ran a series of posts about the dental patients to avoid.
There is a flip side to the coin, which dental patients should I not avoid? Or, to put it another way, who are my ideal patients who I should seek to attract?
Do you have types of work or types of patients you really enjoy? And, if so, wouldn't it be nice to build your practice around those people?
It's quite easy if you do a simple thought exercise. Imagine your ideal patients then work out the way they would want to be treated. Construct your practice and processes to appeal to them.
A few simple examples.
If you want to attract adults who want quality restorative dentistry then don't have boxes of toys and tattered magazines in the reception room. And, don't have dancing teeth on your front window.
If you want to charge high prices your office must reflect the quality you are providing. No outdated equipment, peeling paint or scuffed walls.
If you want to attract young professional then you must be state-of-the-art. Equally, if your ideal patients are young, budget-minded families your office should not be too fancy and don't leave your new sports car parked outside.
I'm sure you get the idea.
Have you ever sat down and worked out the type of clients you want in your practice?
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