Watching dentists talk with patients about treatment there are a number of mistakes that I see made over and over again.
Mistake #5 — Jargon
Have you ever been in a group of people where they started talking in a language you didn’t understand? Not very nice was it? It made you feel alienated, didn’t it?
That’s what it’s like when we use dental jargon in front of a patient. Words that are simple to us like “pulp”, “tissues” and “caries” may have no meaning to a patient or even an entirely different meaning.
To a patient, “tissues” come in a box.
They know that you’re talking about them but they cannot understand what you mean — and they don’t want to appear stupid — so they just shut down and with withdraw.
An ophthalmologist told me a while ago that I have “presbyopia”. Not wanting to appear stupid I nodded and said “I suspected as much!” Why couldn’t he have used a simple term I would understand (long-sighted)?
So, rule #5 is: Speak in plain English. Never use any sort of technical jargon.
The Art of Case Acceptance and The Art of Efficient Dentistry.
My seminar program for the second half of 2016 has been completed and here it is. I’d love to welcome you to one of my seminars in 2016. I have dates coming up in Melbourne, Sydney, Brisbane and Perth.
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