When you've got a bit of free time over the holidays it's amazing what you can find.
One of my favourite entertainments as I get up a sweat on the stepper are TED talks.
Here's a beauty that I highly recommend you watch:
In many fields — and I would particularly suggest in dentistry — adherence to conventional thinking is crushingly dominant.
I notice it very strongly with dental marketing, advertising and with how practices are structured. I see peculiar workflows and setups of equipment. I see bizarre attempts at patient “education”.
It's almost as if every dentist has become a slave to the way they were taught in dental school and by their first boss.
If you listen to this talk with an open mind you might see a few things you had not expected. Maybe the 30-minute crown preparation is possible? Maybe you don't need to have a bad neck if you set up your equipment right? Maybe patients will accept and understand treatment almost immediately if you only knew what to say and how to say it?
All the best for a prosperous 2018.